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Jan. 17, 2008—FOR IMMEDIATE RELEASE

'Smoke-Free Wednesdays' Launches in Media

MEDIA, PA—The Borough of Media will launch Smoke-Free Wednesdays in eateries across the town beginning Feb. 13.

A partnership between the Delaware County Tobacco-Free Coalition and the Borough of Media, Smoke-Free Wednesdays is an effort to promote smoke-free dining in Delco and is a symbolic step in the right direction. The campaign not only seeks to educate business owners on the benefits of providing clean indoor air for customers, but also encourages patrons to leave their cigarettes at home for at least one day a week.

Studies show that smoke-free dining is good for business. According to a recent Cornell University study, nonsmokers spend two and a half more times the amount of money at a restaurant than do smokers and the majority of Pennsylvanians don't smoke (75 percent).

Smoke-Free Wednesdays in Media is already off to a good start. Many businesses in Media joined in previous years' campaigns, and have since remained completely smoke-free.

Pinocchio's Restaurant on Baltimore Pike participated in the 2006 Great American Smoke Out campaign by going smoke-free for just one day in November. To Pinocchio's owner, Ted Volikas the benefits of smoke-free dining were as clear as the air inside his restaurant that day. “It’s what the public wants,” says Volikas. “We did it as part of our image - we’re a family restaurant. Kids come here to eat.”

When the Tobacco-Free Coalition began promoting smoke-free dining in 2003, only about 50 restaurants were smoke-free in Delaware County. Today the number has skyrocketed to over 360 clean-air eateries. This jump alone is strong evidence that Delco business owners are becoming more aware of the advantages of going smoke-free.

View the most updated restaurant listings in the
Delaware County Smoke-Free Dining Guide

Additional inquiries welcome at 484-444-0412 or e-mail tobaccofreecoalition@holcombprevention.org.

About the Delaware County Tobacco-Free Coalition
The mission of the Delaware County Tobacco-Free Coalition is to improve the health and quality of life for all residents of Delaware County by preventing, reducing, and/or eliminating tobacco use and exposure to tobacco smoke pollution. Learn More About the Coalition